The Solution
One OS. Four pillars. Zero duct tape.
Replace the ₹33.6L patchwork with a single system where every component works together — natively.
Niyantr
The Commerce OS that protects your margins.
Recommend. Approve. Automate — when you're ready.
The Treadmill
Tuesday Standup: Turtlewish (₹25Cr Eyewear Brand)
Rahul sees every problem.
He still can't fix a single one.
Ops Lead — Tuesday Standup
"Razorpay dropped again at 2 PM. About 40 minutes. We caught it after 15 and started sending backup links on WhatsApp."
Rahul
"How many orders did we lose?"
Ops Lead
"Hard to say. Maybe 200-300 carts. Also, 38 RTOs came in yesterday. Same Lucknow pincode cluster."
Rahul
"Can we block COD for that area?"
Ops Lead
"Shopify doesn't do pincode-level COD rules. Agency says ₹2L, four weeks."
What Rahul is thinking
"I've had this exact conversation every week for six months. I know RTO is 26%. I know CAC is rising. I know the gateway drops.
I just can't fix any of it without writing another cheque to the agency and waiting a month."
The problem isn't awareness. It's architecture.
The Compounding
Revenue grew 40%.
Revenue grew 40%.
Net margin fell from 11% to 7%.
Board meeting, Q3 review. The top line looks great — until you see the margins.
Quarterly P&L — ₹6Cr GMV
GMV₹6,00,00,000
COGS (40%)-₹2,40,00,000
Meta Ad Spend-₹96,00,000
RTO Losses (26% of COD)-₹25,50,000
Gateway Fees-₹12,00,000
Shipping-₹36,00,000
Agency Maintenance-₹7,50,000
Warehouse + Ops-₹18,00,000
Net Margin₹42,00,000 → 7%
CAC Creep
Ad spend up 33%, revenue up 25%. Efficiency is declining every quarter.
RTO Bleeding
26% of COD returns. Paid shipping both ways, kept nothing. Was 19% last year.
Gateway Downtime
Razorpay dropped twice last month. ~₹12L in lost orders. No fallback.
Rahul to the board:
"Every fix is a separate vendor, a separate invoice, and 6 weeks."
A ₹33.6L system that still can't fix a ₹2L problem.
Every new problem requires a new vendor, a new integration, a new invoice.
Unicommerce
Razorpay
Shiprocket
Meta Ads
Agency Duct-Tape
Turtlewish — Agency Build
E-commerce FlowUI/UX & Development
₹26,00,000
Vendor IntegrationRazorpay + Shiprocket + Meta
₹7,60,000
Total Build₹33,60,000
Monthly Maintenance
₹2,50,000 / mo
Every new fix = new vendor + new integration + ₹3-5L + 4-6 weeks.
The architecture doesn't solve problems. It generates billable hours.
The architecture doesn't solve problems. It generates billable hours.
The Market
It's not just Rahul.
Every scaling D2C brand between ₹10-50Cr hits the same wall — too big for Shopify plugins, too small for enterprise software, and trapped in between.
₹12L Cr+
India e-commerce market
15,000+
Brands in the "squeezed middle"*
Target Segment
₹10-50Cr
Annual Revenue Band
*122,000+ live Shopify storefronts in India (Store Leads).
Why now?
AI orchestration costs collapsed in 2025-26. Enterprise-grade architecture is finally affordable for mid-market.
How It Works
Niyantr sees the problem. You approve the fix.
We don't ask brands to hand over control on day one. We earn trust through accurate recommendations — then you decide when to switch to autopilot.
Morning
Market Spy detects competitor stock-out.
RECOMMENDS
"Increase Meta budget 40% on SKUs A, B, C."
APPROVE
Midday
Razorpay latency spikes above 3s.
AUTO-EXECUTED
Routed checkout to Cashfree backup.
DONE
Afternoon
40 high-risk COD orders flagged.
AUTO-EXECUTED
Forced prepaid for flagged orders.
DONE
Evening
Customer requests exchange via WhatsApp.
AUTO-EXECUTED
Exchange approved, return label generated.
DONE
Phase 2
After 90 days of accurate recommendations → flip to autopilot.
Same logic. Zero approvals. Full autonomy — earned, not assumed.
Monetization
High floor. Uncapped ceiling.
Brands currently spend ₹2.5-5L/mo on duct-taped systems. We replace the entire stack — at a lower price, with better outcomes.
1. Core OS
₹50,000 - ₹1,00,000 / mo
Catalog, OMS, storefront, Market Spy. Predictable SaaS MRR. Still 40-60% cheaper than their current agency spend.
2. Intelligence
Usage-based
AI risk scoring, WhatsApp AI support, market monitoring. Scales with order volume.
3. Arbitrage
Per-transaction spread
We aggregate courier and payment gateway rates, then capture the margin on every shipment and transaction. Brands get faster delivery, lower fees, and better cost.
Brands pay today:
₹2.5-5L / mo
Niyantr ARPU:
Land: ₹1.5L
Expand: ₹2.5-3L / mo
Go-To-Market
Prove value first. Earn the full migration.
Early Traction
5 mid-market brands in active pilot conversations.
Architecture Validated (Alpha)
We don't ask brands to rip and replace on faith alone.
We plug the Risk API into their existing Shopify store, prove ROI in two weeks, and then earn the full migration.
The Three-Step Wedge
1. Risk API Hook
2. Prove ROI
3. Full OS
50
Target Brands
₹2.5L/mo
Expanded ARPU
₹15 Cr / $1.8M ARR
Series A Benchmark
The Team
We didn't read about this problem.
We didn't read about this problem.
We lived through it.
Kumar D
Founder & CEO, CTO
Product · Engineering · Architecture
Scaled high-growth brands and lived through gateway crashes and RTO pile-ups. Built the entire Niyantr platform — from the orchestration engine to the storefront — because this problem was personal.
Sharath R
Co-Founder & CPO, COO
Product Strategy · Operations · Growth
Deep background in product strategy and operations. Designed the recommendation engine and the go-to-market playbook. Turns operational complexity into simple, actionable workflows.
The Ask
₹16Cr / $2M Seed
24 months of runway. 50 enterprise brands. $1.8M ARR.
35%
30%
25%
10%
Go-To-Market
Sales motion + customer success + onboarding.
Engineering
Alpha → SOC2-grade. Platform scale + reliability.
AI Infrastructure
GPU compute, model hosting, inference, and training pipeline.
Ops
Compliance + legal.
"There are 15,000 Rahuls. We're building the OS that rewrites their story."
NIYANTR
Kumar D | founder@niyantr.com